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LiveStreaming Corporate Video

Best Webcasting Techniques

One of the most powerful approaches to convey information and interact with the audience is to actually have a successful promotional video that’s displaying on your website. This strategy continues to be important in online marketing nowadays so that is the key reason why many corporate video production Sydney companies implement this as well. Creating a promotional video can represent an efficient marketing indeed but rest assured the video is viewable and the sound is audible. Or else, the website will simply look irritating and be inconvenient for the visitors. The way corporate video production Sydney companies ensure to apply this is having the video content be watched by the audience, played or downloaded easily and can be viewed in many formats as well. Also, video should be syndicated in numerous web 2.0 sites so it can target much more audience. To actually publish video clips online, there are 2 different ways.

Streamable Video: One thing is having the viewer already obtain parts of your video (and this is generally known as streaming) as the video is playing. The main advantage of using this is it allows users to not spend time downloading the entire video before they can even see the content given that they can be able to view the video from that point. Additionally, there are several types of streamable video formats. Key ones are RealVideo (RM), Windows Media (WMV) and QuickTime (MOV). These video formats will surely be played over either Windows Media Player, QuickTime Player or Real Player as the name of each format declares. Also, Windows Media is only accessible in Windows Operating System which comes pre-installed on most PCs. Other players for instance QuickTime and Real Player need to be set up separately.

Despite the advantage of using streamable video on websites, one downside is that the quality of the video depends upon every user’s web connection. Some can suffer dropping of video frames as these streaming software also adjusts on the data rate according to the web connection speed as a way to play the video continuously.

Download and Play: Another corporate video production Sydney strategy is download and play which is the complete comparison of streamable video. This is where a user needs to obtain the entire video first before viewing it. This can be beneficial for those with high download speeds but also time intensive for those with lower speeds. The good thing is the quality of the video will never get affected.

Which video format is the best to use? Corporate video production Sydney companies mostly look into download and play option since ensuring video quality is most important. Plus, users can always return to their videos in their convenient time.

Looking for corporate video production? Visit corporate video production to create a production that will capture your brand essence.

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by Apr 27, 2012Live Stream, Live Streaming, Live Streaming Video, Live WebCasting, Video Production, WebCasting

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