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The Future of Augmented Reality & 360 Video

The Brave New World of 360 Video, 7D Holograms, HoloLens, Augmented Reality, Virtual Reality, and Magic Leap

These new technologies allow your environment to be manipulated, expanded, made more useful, and a lot more entertaining.


Augmented reality is an exciting new technology that enables the viewer to experience their physical world “augmented” with computer generated elements such as sound, video, graphics, and even interactive 3D models.

Now, you can experience this without glasses. The audience seen in the the 7D Hologram video above are not wearing 3D glasses. AR is a subset of a more general concept which has come to be known as “mediated reality” where the view of the real world is modified by a computer. The technology gives us a live, interactive, enhanced view of our current perception of reality. This is not to be confused with virtual reality, which replaces the real world with a simulated one. Both processes often employ Green Screen techniques with 3D animation. AR is conventionally experienced in real-time and intermixed with seemingly real environmental elements, such as computer generated models seeming to exist in the physical space around the viewer. By using advanced AR technology (for example, by adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Now, it’s possible to overlay useful information about the environment onto our vision of the real world around us. This added info can be real or virtual. For instance, we can see the weather in the form of predicted rain or snow levels superimposed onto the windows of one’s home.

Note: The American Movie Company did not produce any of the videos or images on this webpage. This page is intended solely to inform our clients and friends of amazing future consumer technologies; it is not our intention to sell or promote any of the devices or services we have written about or featured in the embedded YouTube videos.

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