ChatGPT’s New Iteration: A Game-Changer for Video Professionals
By Bill Milling, AI Video Producer
American Movie Company
If you’re a working video professional — whether you’re a producer, director, editor, or run a production company — you already know the pace of our industry is brutal. Deadlines are tighter. Budgets are leaner. Expectations? Sky high.
That’s why I’m telling you: the new version of ChatGPT isn’t just an upgrade — it’s a revolution for what we do.
I’ve been in this game a long time. I’ve shot everything from national commercials to indie films to live multicam events. I’ve rented gear, crews, and even teleprompters to productions across the country. And I’ve seen plenty of tools come and go that promised to “change everything.”
This one actually might.
So, What’s New in ChatGPT?
Let’s get specific. The latest version of ChatGPT (we’re talking GPT-4 Turbo) can now:
Handle text, images, and audio in the same conversation
Understand and respond in real-time like a collaborator
Retain context over time (so it remembers your style, your clients, your workflow)
Generate production scripts, shot lists, mood boards, and even storyboards with remarkable precision
Turn raw ideas into polished pitch decks or client-facing treatments — in minutes
I’m not saying it’s replacing your DP or your editor (yet), but it is becoming the smartest assistant you’ve ever had — one that works 24/7 and never forgets a thing.
How I’m Using It On Real Productions
I’ll give you a few examples from my week:
Client Treatment Creation: A client gave me a three-line brief. I fed it to Chat and said, “Write a one-page treatment in my voice.” Ten minutes later, I had something I could send. Not a draft — a deliverable.
AI Casting Auditions: I used image-to-text prompts with headshots to write custom intros for VO reels. Chat helped craft bios for each actor — clean, professional, and formatted in seconds.
Video Script Writing: We had a last-minute teleprompter gig. Client needed a 2-minute explainer script. Chat had three solid options, in brand tone, before I even opened Final Draft.
But the Real Power? Integration
This latest Chat version isn’t just a chatbot anymore. It plugs into your workflow:
You can upload reference photos, and it’ll suggest lighting setups.
You can paste client feedback, and it’ll rewrite your script to match.
You can even have it act as a creative partner, throwing out alt lines for VO, joke punch-ups, or social hooks.
It’s not just AI. It’s a team member.
A Word of Caution
Now, don’t get me wrong — this isn’t about replacing people. It’s about augmenting what we already do. Good judgment, taste, and storytelling still matter. A.I. just gives us a massive head start.
And no, it’s not perfect. It can hallucinate, get facts wrong, or lean too generic. But with the right prompts — and a little of that producer’s instinct we all develop — it becomes scary good.
Bottom Line
If you’re not using the new ChatGPT in your video workflow, you’re wasting time, money, and creativity.
Whether you’re pitching, producing, or delivering — this is the edge.
Let’s not sleep on it.
I’m happy to chat more (no pun intended) if you want help integrating it into your pipeline. I’m using it daily — and it’s changing the game for me and my team.
Stay sharp,
Bill Milling
AI Video Producer | American Movie Company