AI Coke | Volvo | Google
Latest Major Company Commercials created exclusively in AI
11/12/2024
Coca-Cola’s AI-driven “Masterpiece” campaign, set in an art gallery, creatively brings famous and modern artworks to life using generative AI. The ad follows a Coca-Cola bottle as it journeys through iconic paintings and sculptures, blending digital effects, live action, and AI technology. Works by artists such as Van Gogh and Hiroshige, alongside modern creators like Aket and Wonderbuhle, seamlessly interact in a narrative that highlights Coca-Cola’s heritage and universal appeal.
The campaign not only showcases technical brilliance but also explores the intersection of technology and creativity. It uses vibrant visuals and dynamic storytelling to spark discussions about AI’s role in artistic expression. Beyond the ad, the initiative extends to immersive gallery experiences, 3D billboards, and digital collectibles, further engaging audiences globally.
This campaign demonstrates Coca-Cola’s innovative use of AI to resonate emotionally with viewers while staying true to its brand essence. It sets a precedent for combining traditional art with cutting-edge technology in advertising.
The AI-generated Volvo commercial, created as a speculative project using Runway Gen-3 technology, has garnered significant attention for its innovative visuals and rapid production time—completed in just under 24 hours. The ad features a Volvo-like vehicle moving through environments that transform into lush, vibrant scenes, showcasing the creative potential of generative AI in advertising. However, it’s important to note that this ad was not officially commissioned by Volvo but created by filmmaker Laszlo Gaal as an experimental project to demonstrate AI’s capabilities.
Critics praised its visual appeal and the futuristic feel of the ad but highlighted challenges such as a lack of storytelling depth and inconsistent product depiction, with the vehicle appearing generic rather than a recognizable Volvo model. These limitations underline that while AI tools can produce compelling visuals, achieving brand specificity and emotional resonance still requires human oversight and hybrid techniques.
The project highlights AI’s growing role in reshaping advertising, offering faster production and imaginative concepts, though it also underscores the necessity of balancing automation with human creativity for brand authenticity.
The new AI-driven Nike “To Float or to Swim” commercial showcases a stunning underwater aesthetic, emphasizing grace, resilience, and adaptability. Created using tools like MidJourney for visuals and Runway for animation, it explores themes of motion and determination under challenging circumstances. The ad blurs the line between artistic expression and product storytelling, embodying Nike’s ethos of “Just Do It” while innovating with AI technology to create a futuristic yet natural vibe.
This experimental piece isn’t an official Nike production but serves as a speculative ad demonstrating the potential of AI in creative marketing. It’s an excellent example of how brands might leverage AI to craft compelling narratives
The making of the AI Coke Christmas commercial.